well, the genie is out of the bottle now, the rats are scuttling across the kitchen floor and the doomed are gathering for their last terrible day of wrath and even shouting in UPPER CASE!
the people have spoken, the silver cord has been loosed and the dogs of war are on the prowl...
for too long i have held my tongue, but the time has finally come to spill the awful truth - to expose the fraudsters and send the guilty to their terrible day of judgement with much weeping and gnashing of teeth.
i've read with interest your opinions, heard the voices crying out from the wilderness - witnessed the doomed scurrying over the plains seeking refuge from the shadow of their own abominations.
and i have laughed. the wheels of justice are slow but grind they do. who can say that justice hasn't been done - not only done but seen. and now that i have seen it done, i know how done i've been.
what the hell am i on about?
it doesn't take a satellite technician to figure out who 'jack', 'deb' and 'windsurfer and kite user' are. for my money they are derek teensma (editor), debra tunnicliffe (designer) and steven dickinson (publisher) of the famous wind and kite magazine. three people who are understandably passionate about their handiwork, and defensive when criticised.
what is harder to understand is why they haven't exercised their rights of reply, fronted up and clearly rebutted their debaters, winning hearts and minds along the way as publishers are usually able to do. innocent deb is the exception, she uses her real name and seems genuinely keen to learn about the whys and wherefores of the 'industry' she's stumbled into.
no-one is bitching at you deb - or in fact the look of the mag, which keeps getting slicker. well done.
production values are unfortunately far from most people's minds when they get talking about their sport and the media that 'represent' them.
there have been other areas of improvement as well, in a magazine that desperately tries to represent two volatile and disparate cultures, without understanding either of them - when every other similar publishing house in the world is clear this is not such a smart idea.
good on you though steve for seeing the gap and having a crack! as i've always said, you deserve the windsurf / kiting industry who you're so keen to pander to - and they certainly deserve you.
newsflash: steve today withdrew his advertising on kiteforum.co.nz emailing: "In an 'open forum' people can say whatever they like about the magazine - that is not the issue, but I have been concerned about the insulting and offensive nature of some of the commentary directed at individuals and it is not something that we - as a publication want to be associated with."
presumably that's you guys - kiters - he doesn't want to be associated with. bugger.
one thing i have picked up from the communications of pacific media, both in this and other discussions, is their continual references to the industry (its wants and needs) and never a mention of the people - individual kiters who actually live the sport, who, one might be forgiven for thinking are the most important elements in the whole shooting match.
during my mag publishing career - the readers were the be all and end all, they were who i was doing it for - not for the advertisers (by and large a motley collection of ex-cons, thugs, pimps and racketeers - with a few rare exceptions).
when you reach the masses (who pay to read your mag because they know they are getting exclusive news, solid information, entertaining journalism about themselves, their community and the most passionate thing in their lives) - advertisers come knocking.
the same goes with this forum. this isn't for the so called 'industry' but is a service for kiters. humble kiters who have real jobs and callussed feet and like to whoop it up when its windy. the industry is big enough and ugly enough to look after itself.
when people get into kiting, they don't do it to support a bunch of flag-waving, in-fighting empire builders. (nor do people have any great interest in the fortunes of colonel sanders when they buy KFC). they get into kiting because of the rush involved in boosting on demand, and KFC because its the first joint they come to on the way home from the beach. they couldn't give a cotton-pick'n rat's ass about some bitter and twisted pleb's mortgage - who's trying to flog them kit at over thrice what it actually cost some monstrous corporation to stitch together in china.
most manufacturers and retailers (the guys that write the fat cheques to magazines) have absolutely no interest in the welfare of the human beings who participate in our sport. they are businessmen who are in many cases are personally entangled and trapped to some extent into their situation. everything they do is about making coin! when they talk about 'growing the sport' they're talking dollars and cents in their pocket - selling the sizzle to new blood. often they couldn't care less about, or even despise those who are actually fully committed to the sport because they've bought their gear elsewhere.
to kiters, the 'industry' is a necessary evil that taxes them on their good times. regardless, they are stoked to be into the best time on earth.
magazines are also a necessary evil - made less palatable when their only logical motivation is making a buck - why else would you deal with the hard yards? a genuine love for the sport perhaps - and the welfare of its participants?
in this age, web forums are also a necessary evil. this one is run by kiters for kiters. in every community, there are negative morons with small peckers who snipe and whine hiding behind anonymity - and it seems we have our fair share of those . get over it! as long as people are reasonably respectful and have something relevant, informative or entertaining to say, we'll be listening, even if we disagree with other people's opinions. if someone's twisted view of life offends you, explain why - and try the power of communication. if you're socially challenged in some way or just don't want to take advantage of the possibilities available in a live chat room - you know where you can go.
www.disgruntledloner.com is a good start!
i could write a book about why i stopped publishing my mag titles, and probably will.
those that know the full story find recent events particularly amusing and will still be laughing (and kiting) long after the mediocre wind and kite episode fades from memory.