Hi Shaan,
Thought I would help you over that 200 users milestone!
As a first time poster..... ahem.. no really.
Hi All,
Well this topic has some heat in it for sure.
Best Kiteboarding being the starting point for some of the debate.
Yes Kane, anyone who wants to buy a Best Kite can either purchase them in store at my shop, or online from the
www.anabatic.co.nz web site.
You can also purchase direct from
www.bestkiteboarding.com
Ultimately that decision is up to the rider. The price is the same either way. (GST and import fees included).
As I see it there are few really inovative products in Kiteboarding to capture ones imagination. But here are 3 of my favorite (if you disagree that is totally fine)
'Foils' - The Guerilla, top bit of kiwi kiteboarding kit, I love it.
'Tubes' - Slingshot, totally wicked one-pump and splitstrut design.
Most everyone who has been in contact with Anabatic knows my views on these two.
'Tubes again' - Enter BEST and the kiteboarding price initiative.
The BEST business model was very interesting to me, so I had to take a closer look. (so did a bunch of other NZ business).
The 100% Kiteboarding attitude really impressed as did their enthusiasm for the sport.
How did they manage to lop about 50% off the cost of a performance kite? Welcome to the modern world of business.
Change the structure of your business and you save costs without any loss of quality.
I used to design factory systems, moving a bottle of beer accross a hall and into a box, with the least number of hands involved kept your can of beer cheeper in the 1990's. The Beer was still the same great beer.
Come to think of it, no the beer didn't get cheaper, the brewery made more money.
Ok so BEST is different, they are passing the savings of this new company structure on to the customers. Building a range of quality products and using a new distribution framework to do it.
Pretty simple really.
When I introduced SLINGSHOT into my shop here at Orewa, well you know the shit hit the fan. And I was under pressure not to do it. But everyone calmed down and trusted that I knew what I was doing in the long run. (I'm talking about suppliers here). And SLINGSHOT as a Kiteboarding brand is here.
Now is a time of a little more unsettlement as i take Anabatic Kiteboarding forward again. And to be sure, BEST has set the cat amongst the pigeons. Half priced kites, buy two and get one free and all those great deals we currently have on offer.
Has all caused a bit of a stir. But the riders are not the ones complaining.
Other shops are trying to get my adverts banned from Wind and kite magazine. All sorts of exciting developments are going on. Not to mention the banner adverts here.
In the US the largest retailer of Kiteboarding equipment realkiteboarding.com is also the agent for Slingshot, Best and others. everyting is working fine for REAL.
Anabatic is 100% Kiteboarding, nothing has changed there.
BEST has arrived.
It is all good news.
And it's good night, from Lee.